The haheho AI Healthcare Communication Ecosystem leverages artificial intelligence to enhance communication, education, and patient care within the healthcare sector, driving continuous service improvement to empower both patients and medical staff.
Service design consulting that enhances the hospital service experience for patients by addressing issues in the medical service delivery process.
Education
Training on communication methods between medical staff and service personnel within hospitals, as well as education on service experience design.
AI Solution
An AI-based healthcare communication solution developed based on haheho’s expertise in medical service design consulting and education
Globalization
Educational and consulting services for international hospitals aimed at providing high-quality service experiences and catering to foreign patients.
Collaborating globally with the goal of designing healthcare that prioritizes patients, caregivers, and medical professionals.
Annual VoCs 25,000+
We receive and analyze more than 25,000 VoC inputs from healthcare institutions, identifying patient challenges to provide innovative solutions
Annual Trainees 2,000+
We conduct patient experience service design training for over 2,000 hospital professionals annually.
Medical Networks 34+
We partner with more than 30 major hospitals and healthcare service providers, sharing diverse case studies in patient experience service design.
Global Networks 23+
Drawing on our domestic project expertise, we engage in research with a global network across 23+ countries, including the United States, Europe, and Southeast Asia
haheho Members
CEO Hansol Paeng
Korea National University of Arts / Interaction Design BFA Aalto University / Masters in Business Administration
Current Ewha Woman’s University / Adjunct professor Global Service Design Network - Korea Chapter / Co-founder Korea Service Design Council / Vice President Korean Hospital Association / Service Design Education Advisory
Past Korea National University of Arts / Adjunct professor The Care Company / Care eXperience Team Leader (2019~2020) Seoul Medical Center / Service Design Team Leader (2015~2019) Cyphics Co., Ltd / Service Design Team Leader (2010~2015) Continuum Innovation / Milan, Italy / Designer (2010) SK Planet / Human Centered Innovation Team / Designer (2008)
Team Leader
Sukgoo Choi
University of Seoul (MA Architecture)
University of Seoul (BA Architecture)
Past
Seoul Health Foundation / Service Design Team - Senior Researcher Seoul Medical Center / Space Planning Specialist
Senior Service Designer
Sunmin Lee
Hongik University (MA Service Design)
Hongik University (BA Architecture)
Past
Seoul Health Foundation / Service Design Team - Researcher Seoul Medical Center / Design Planning Specialist
Service Designer - Co-creation
Sohyeong Jeong
Hongik University (MFA Design)
Seoil University (BFA Design)
Service Designer - Visual and Global Commuications
Regine
Korea National University of Arts (MFA Design)
University of the Philippines (BFA Visual Design)
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Service Designer - Contents
Aram
Kyunghee University (BA Chinese Literature)
Hanguk University of Foreign Studies (MA Program in Korean Language)
Service Experience Designer
Eunji Kim
Sungshin Women's University (MS Future Convergence Technology)
Dong-A University (BFA Industrial Design)
Service Experience Designer
Seonkyeong Jeong
Hongik University (MFA Service Design) Masan University (BS Dental Hygiene)
Service Experience Designer
Euijin Hwang
Ewha Womans University (MFA Service Design)
Suwon University (BS Civil and Environmental Engineering)
haheho Advisory Board
Medical Professionals
Pediatric • Virtual Hospital Samsung Medical Center / Vice-Director, Digital Transformation Center
Meong Hi Son, Associate Professor
Pediatric • Virtual Hospital Samsung Medical Center / Vice-Director, Digital Transformation Center
Meong Hi Son, Associate Professor
Hospital Management Sejong Chungnam National University Hospital / Dermatologist
Hyunjung Kim, MD-PhD
Hospital Management Sejong Chungnam National University Hospital / Dermatologist
Hyunjung Kim, MD-PhD
Digital Health Service Seoul Medical Center / Endocrinologist
Tae Ho Kim, MD
Digital Health Service Seoul Medical Center / Endocrinologist
Tae Ho Kim, MD
Obstetrics & Gynecology Hestia Women Clinic / MSO, CEO
Sungil Choo, MD
Obstetrics & Gynecology Hestia Women Clinic / MSO, CEO
Sungil Choo, MD
Emergency Medicine Seoul National University Hospital
Ki Jeong Hong, MD
Emergency Medicine Seoul National University Hospital
Ki Jeong Hong, MD
Healthcare Business & Law
Healthcare Data Protection Head of TMT Group Law Firm LIN
Atty. Tae Eon Koo
Healthcare Data Protection Head of TMT Group Law Firm LIN
Atty. Tae Eon Koo
Healthcare Start-up IP BLT Patent & Law Firm / Patent Attorney
Atty. Jeonghan Uhm
Healthcare Start-up IP BLT Patent & Law Firm / Patent Attorney
Atty. Jeonghan Uhm
Healthcare Service Business ZYMEDI / CFO
Oliver Kim, CPA
Healthcare Service Business ZYMEDI / CFO
Oliver Kim, CPA
Healthcare Service Technology
Medical AI Solution Med2Lab / Co-Founder, CEO
Bao Truong, MD
Medical AI Solution Med2Lab / Co-Founder, CEO
Bao Truong, MD
Hospital Architecture Korean Society of Healthcare Architecture / Director
Jun Young Cho, PhD
Hospital Architecture Korean Society of Healthcare Architecture / Director