We understand by

Healthcare Consulting

We identify various problems existing in healthcare institutions and analyze them from the perspective of patients, caregivers, medical staff, and other stakeholders. These perspectives help us derive multifaceted solutions for problem-solving, such as space design, workflow processes, IT solutions, and communication among medical staff.

Healthcare Education

We provide patient experience service design education tailored for a diverse audience, including healthcare professionals and service planners. Our program aims to equip participants with the ability to address challenges in existing healthcare services. We foster independent problem-solving skills and empower healthcare professionals and planners in enhancing overall patient experiences.

AI-based Patient Feedback Analysis Solution

Our AI-based integrated dashboard enables real-time collection, analysis, and organization of hospital service feedback data from various formats and sources. 

Understand real patient needs, root causes, and trends to drive informed decision-making, streamline workflow of customer service team, and identify key areas for service experience improvement.


       TRY OUR SOLUTION
Collaborating globally with the goal of designing healthcare that prioritizes patients, caregivers, and medical professionals.


Annual VoCs
25,000+

We receive and analyze more than 25,000 VoC inputs from healthcare institutions, identifying patient challenges to provide innovative solutions

Annual Trainees 
2,000+

We conduct patient experience service design training for over 2,000 hospital professionals annually.

Medical Networks
34+

We partner with more than 30 major hospitals and healthcare service providers, sharing diverse case studies in patient experience service design.

Global Networks
23+

Drawing on our domestic project expertise, we engage in research with a global network across 23+ countries, including the United States, Europe, and Southeast Asia




Recent projects

Fixing Blood Test Delays: Where to Begin?
Project
Seoul St. Mary's Hospital Blood Collection Room
Categories
Consulting, Education

Be My Planet:
Fertility Care Center
Project
Sejong Chungnam National University Hospital Fertility Care Center
Categories
Branding & Identity, 
Consulting

Harmony in Care: Patient-Centric Outpatient Experience
Project
Bucheon St. Mary's Hospital Outpatient Department
Categories
Consulting, Education

Previous projects

2023

Research on Pediatric Emergency Communication Avatars Samsung Seoul 
Medical Center


Capstone - Digital Healthcare Service Design 

Samsung Advanced Institute for Health Sciences & Technology


Blood Collection Department Patient Service and Education Seoul St. Mary's Hospital


Outpatient Service Experience Design
Bucheon St. Mary's Hospital


Infertility Center Service Experience Design
Sejong Chungnam National University Hospital


Stakeholder Open Table Event for Smart Health City Korea Health Industry Development Institute 


Service Experience Design for Seoul Youth Music Center Seoul Metropolitan Government


Patient Experience Service Experience Design Seminar CHA Health Systems


Seminar on Healthcare Service Innovation in Morocco Korea International Cooperation Agency (KOICA)

2022

Service Experience Design Consulting
Seoul Women's Hospital

Service Experience Design Consulting and Education Seoul St. Mary's Hospital

Customer Communication Manual for OB-GYN
Seoul Women's Hospital

Hormone Health Management App
haheho (In-house development)

Design Research for Smart Health City Pilot Project Korea Health Industry Development Institute 


In-Depth User Study for COPD Patients' App Usage Life Semantics

Developing Medical Professional Patent Ideas
Catholic Hospital Foundation

Seminar on Emergency Medical Service Experience Design Korean Society of Emergency Medicine






2021

Health and Care Service Experience Design for Seoul Seoul Metropolitan Government


Training and Service Consulting for COVID-19
Vaccination Centers Korea Disease Control and Prevention Agency (KDCA)


Service Design for Recovery Kits for COVID-19 Discharged Patients Seoul Metropolitan Government


2021 Seoul Public Health Forum - 'Citizen Vaccine Research Institute' Seoul Public Health and Medical Foundation


Service Experience Design Seoul Suicide Prevention Center


Service Design Education for Young Designers 

Seoul Design Foundation


Design Thinking Education for APO Member Countries Asian Productivity Organization


Workforce Development in AI Service Integration Fields Sungshin Women's University Convergence Division


Online Co-creation & Service Design Seminar 

Korean Human-Computer Interaction Society

2020

Special Lecture on Patient Experience

Seoul National University Hospital Gangnam Center

Enhancing Innovation Competence in Design-Led Social Enterprises Korea Design Promotion Institute


Policy Design for the 2030 Seoul Mental Health Comprehensive Plan Seoul Metropolitan Government


Design of Infection Management Guidelines for Seoul Funeral Homes Seoul Metropolitan Government


2020 Seoul Public Health Forum - 'Citizen Vaccine Research Institute' Seoul Public Health and Medical Foundation


Service Design for Promoting Health Care Services  Seoul Metropolitan Government


Seminar on Customer Experience in Medical
Service Design Strategies Seoul National University Hospital Gangnam


Service Design Education for Seoul Health Centers  Seoul Public Health and Medical Foundation

haheho 
Members

CEO
Hansol Paeng
Korea National University of Arts / Interaction Design BFA
Aalto University / Masters in Business Administration
Current
Ewha Woman’s University / Adjunct professor
Global Service Design Network - Korea Chapter / Co-founder
Korea Service Design Council / Vice President
Korean Hospital Association / Service Design Education Advisory
Past
Korea National University of Arts / Adjunct professor
The Care Company / Care eXperience Team Leader (2019~2020)
Seoul Medical Center / Service Design Team Leader (2015~2019)
Cyphics Co., Ltd / Service Design Team Leader (2010~2015)
Continuum Innovation / Milan, Italy / Designer (2010)
SK Planet / Human Centered Innovation Team / Designer (2008)